Our Product Range
A full range of professional finishes. One standard of quality. Find your perfect hold.
View AllMeet The Founder
I started barbering at 16 and have spent over 12 years cutting and styling all different hair types. During that time, I've used countless styling products and learnt exactly what works — and what doesn't.
I created 4U to make professional-quality styling simple: products with clear holds, finishes and results that work both in the barbershop and at home.
Your Style. Your Way. 4U.
Paraben-Free
Formulated without parabens.
Sulphate-Free
Formulated without SLS and SLES.
Cruelty-Free
Never tested on animals.
Responsibly Sourced
Ingredients from sustainable, fair-trade suppliers. Better for the planet and the people who grow what's in the bottle.
Made in the UK
Professionally manufactured in the UK.
"Best wax I've used that gives hold on my hair all night couldn't recommend enough!!"